Who is the Lily Bride?

To me, the Lily Bride is a bride who wants to look back on her pictures 10 years from now and still love her gown. She may follow some of the modern trends that make her own sense of style unique, but she is still classic and elegant. Our tag line has been â??elegant style for every brideâ? for many years, and I really think it fits.

How did you become involved with Lily?

I purchased my gown from Lily in 2009 and fell in love with the boutique and the experience.  Maureen, the prior owner was so attentive and personable that I actually cancelled my other bridal appointments and just bought from them. After my wedding I continued to stay involved in the wedding industry through my previous job at Frank Adams Jewelers. I loved helping brides and grooms with their wedding rings, and kept in touch with some of the local wedding vendors, including Maureen at Lily. Last year, Maureen and her partner were looking to retire from the business but didnâ??t want to sell publicly. They wanted to pass their business on to someone they felt would maintain their hard earned reputation and the â??lily experienceâ? that so many brides love. They knew I shared their love for weddings and had some experience servicing brides, so they approached me to see if I was interested in buying the boutique from them. I was honored and excited and spent a lot of time planning and later executing how I would maintain The Lily experience at heart while upgrading it to make it more accessible to tech savvy brides.



Tell us a bit about the history of Lily Saratoga. 

The yellow Victorian that sits on the corner of Clinton and Division streets in Saratoga has been home to a bridal shop for 40 years. The boutique is warm, inviting and charming with beautiful old Saratoga architectural elements. It had a few prior owners to Maureen Donnally and Karen Canty and became Lily Saratoga in 2004. They really made it what it is today, increased the inventory levels, and grew their reputation for always focusing on each and every bride.

Who are the designers you carry?

Bridal: Essense of Australia, Modern Trousseau, Jenny Yoo, Augusta Jones, Nicole Miller.

Bridesmaids: Amsale, Sorella Vita, Adrianna Papell, Jenny Yoo, Bari-Jay

Other: Nina Shoes, Hanky Panky, Elizabeth Bower Jewelry, Brideâ??s Head Revisited Veils, Us Angels and Bon-Bon New York flower girls and a few smaller accessory collections.

What is included in the price of the gowns? 

Bridal gowns range from $1,000-$4,800. Bridesmaid dresses range from $160-$400

We donâ??t do alterations on site, but recommend two talented seamstresses that have a lot of experience working with delicate laces and dresses with beadwork. We work with our brides to help accessorize their gowns and outfit their bridal parties to complete their wedding day looks and visions. Steaming and preparing each gown and veil purchased from us is included in the cost of our products.

You went to Bridal Market. Can you tell us what that is and what trends are up and coming? 

We go to Bridal Market in April and October to see all the new styles each of our designers have come out with. Itâ??s a chance to see whatâ??s trending in the industry and also look for new up and coming designers and collections.

A big trend weâ??ve been seeing for the past couple of season is back detail. Whether thatâ??s a beautiful low back, an illusion back with tattoo lace, or intricate lace detailing. Blush hues have also been popular. And based on what has been on the red carpet recently Iâ??m anticipating that we will see a lot of gowns with sleeves or removable lace jackets at Market this Fall.

Who is your favorite wedding gown designer?

I love the gowns we have from Modern Trousseau. They are all handmade in Connecticut, which happens to be where I grew up. Itâ??s rare to have gowns made in the U.S. In this industry. Callie, the designer, has a hands on approach and creates each gown with a specific pattern in mind. All of her materials are natural silks, French lace, Italian Tulle, which are much lighter than polyester blends. So on top of a gorgeous, couture dress made in the U.S., a bride who wears modern trousseau is always comfortable!

About The Author


Aray Montalvan-Till is a jill-of-all-trades when it comes to creativity. She joined the NYC advertising industry while getting her education at Pratt Institute. She returned to the area where she worked as the Art Director and Social Media Specialist at one of the best known entertainment venues. Every position she has worked at, whether it was as a copywriter for award winning hispanic pharma campaign. art director of the 2010 U.S. Census. communication specialist for a local downtown BID or campaign manager for a politician has served as a stepping stone to the launch of Save the Date in the 518 Magazine.

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